An investigation of the relationship between visitor's impression evaluation of engineering exhibition booths and its composition
Author
SATO Ren, TAKAHASHI Yua, SUZUKI Yuma, TANAKA Daisuke
Summary
We investigated the effects of composition of exhibition booths on visitor's impression evaluation from three perspectives : "Company Exhibition", "Scientific Exhibition", and "Social Engagement". Participants of this investigation were asked to visit several booths of actual exhibitions and to answer some questions about composition and impression of them. The result showed that visitor's impression evaluation of exhibition booths consisted of following factors : "Advanced Technology Factor", "Technology Enlightenment Factor", "Supportable Factor" and "Self Participative Factor". The effects of composition of exhibition booths on visitor's impression evaluation were discussed.
